Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list
Ad Age Marketer's Brief
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Navigating Marketing Strategies for Gen Alpha
This chapter discusses effective marketing strategies that brands should use to connect with Gen Alpha, focusing on the significance of digital channels and experiential engagements. It highlights the influence of social media, particularly platforms like TikTok, and emphasizes the need for a balanced approach between online and offline marketing.
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