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The Challenger Brand Cleaning Up Home Care
On Brand with ALF & Rory Sutherland
The Role of Royal Mail in the Home Care Sector
Alfred: We deliberately used royal mail in part because of the carbon footprint. The postman is already visited to most of these houses on a day and a week's basis anyway. So, I think that's a key part of why we use royal mail for direct consumer. Alfred: There are better solutions out there for you to use your tap at home or reach on the same bottle. A lot of these everyday products that you use are 90% water.
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