16min chapter

Thinkers & Ideas cover image

The Friction Project with Bob Sutton

Thinkers & Ideas

CHAPTER

Navigating Good Friction for Creative Excellence

This chapter explores the concept of 'good friction' and its role in enhancing creativity and decision-making, drawing parallels from Formula One racing. It emphasizes the importance of embracing messiness in projects, adopting ambidextrous organizational processes, and removing obstacles during implementation for efficiency. The discussion also covers techniques for reducing organizational friction by focusing on mindset shifts, awareness, and incentivizing subtraction.

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