Unpacking Apple's Vision Pro

This chapter explores the launch of Apple's Vision Pro, a new spatial computing headset, and discusses its unique positioning away from traditional AR and VR definitions. The conversation covers possible applications, developer reactions, and the device's integration of productivity tools, while also questioning its market potential and comparisons to existing technology. Additionally, the chapter reflects on the competitive landscape of VR and AR, noting a lack of direct competition at CES and the influence of other smart devices on consumer expectations.