Rethinking Media Impressions and Marketing Accountability

On today’s episode of The GaryVee Audio Experience, we’re sharing a recent fireside chat Gary gave for MediaLink, where he spoke directly to leaders across marketing, media, and brand strategy.

In this conversation, Gary covers some of the most pressing issues facing the industry today — from outdated agency models and misaligned incentives to the disconnect between creative and media, the rise of live social shopping, and how organic content should be leading modern brand strategy.

If you're working inside a brand or agency — or simply navigating the fast-changing marketing landscape — this episode is packed with timely insights and practical takeaways.

Let’s get into it.