2min chapter

The NFX Podcast cover image

Li Jin on The Passion Economy & Its Hidden Currency

The NFX Podcast

CHAPTER

How to Build Your Own Personal Brand

I think it's really important to find creator creator content fit or creator format fit which is kind of the creator version of product market fit. For me writing comes really naturally I love writing it feels as natural to me as breathing and probably even it helps you think yeah so for me it's just very natural to create a sub stack and to publish that way. But if you had to ask me to brand build on tiktok I would absolutely suck at that  and not be able to get anywhere.

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