Mattia Fosci: The publisher’s dilemma in a first-party data world
Masters of Privacy
00:00
Unified ID: Anonymization of Personal Data
We use the user device as almost like a hub and a clean room itself. We replace the user identifier with a segment identifier, which allows publishers to transact on a BMP, BG, direct basis with the other side. What we also do is we make sure that identifier is anonymized, meaning. It has no meaning. And all these measures are meant to make it impossible or uneconomical for our tech companies to sit in the middle to try to figure out what that segment identifier means.
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