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How to Brand Yourself Effectively
Dood Wipes is a great example of how you can have a really clear brand personality and how that can help you to differentiate yourself on an Amazon level. The next example I'm going to use is a brand that has an amazing brand personality, Grace and Stella. Their branding is very pure, so they're very much the innocent type of brand, but it's also very playful. And even that in itself, that's still the outlord slash the jester. So this is just a great example.