Harnessing the Power of Uncertainty | Mark Lenhard
The Jess Larsen Show on Innovation & Leadership
00:00
The Importance of Marketing and Revenue Acquisition at Scale
Marketing and revenue acquisition at such scale is a lot more complicated than it looks. It's actually one of the most interesting spaces that hasn't seen a ton of innovation, but still trying to figure out customer lifetime value in your ROI. And there's definitely a point at which, you know, you get your attention at a certain level, et cetera,. You can really start pouring more dollars in effectively with good ROI going forward.
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