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Choose a Phone First Approach to Outbound Prospecting Sequences

Sales Gravy: Jeb Blount

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The Importance of Having Conversations With People

David Weinberger: Marketing tools are not the problem, it's the way they're being used. He says a sales rep was fired for using an automated marketing tool to reach out to all of his prospects in one day. The boss told him he should have spent $19 a month hiring someone who could do that instead. We need you to have conversations with people to talk to people, not send email, said Weinberger.

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