PART I — Joe Rohde: Exploration, Deep Research, & Narrative Placemaking
Masters of Storytelling
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The Importance of Being Real
When you go in, and I also will try to tell my teams, you never ask for money. Don't ask people to give you huge amounts of money. If you were to walk into the room and ask them for a hundred bucks, how many people in the room are going to reach into their wallet? Not many, a thousand, even less. When you get up to 150,000 or 5 million or 250 million, no one's going to give you that money. They're going to invest that money because they expect to make more money. So that's why you're in the room to show them why this is a good investment. Why is this a smart thing to do
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