
From the Vault: The Toaster Not Taken
Stuff To Blow Your Mind
00:00
Cognitive Dissonance Theory
People can think of compensatory reasons that they would keep smoking. If you pay somebody a pittance sum to tell the lie, you give them just a dollar, they are more likely afterwards to report believing that what they said was true. The easiest way for people to reduce cognitive dissonentes is to change their beliefs.
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