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How to Never Lose
In every market, there's always a gym owner who is doing better than you are with less. And I think it comes from one internal shift that then results in all of these downstream effects - which is they own their circumstances. So if something does not work, it is your fault too. If you have trainers that aren't good, then you do not have the skill set to find higher, onward, and managed trainers. Once you have a deficit, then it means you can identify the gap and then you can solve it.