The Challenges of Early Stage Product Development in the Financial Services Market

Start-ups have the advantage they can work faster and more efficiently explore early stage growth opportunities. According to alex, this start up or venture like structure can and should be replicated at large organizations. He explains what's unique about the financial services market that makes it challenging to bring product innovation to the industry. "The tendency to kind of focus on franchised risking first verses kind of market and product d risking is the biggest challenge"