How to Overcome Objections in Email Marketing

The first five emails should push people more towards booking a call and becoming a client. But there will be some niggling objections in their head that you want to help them overcome. This is where the second or the last two emails come in. So effectively, we have delivery question, problem, problem, objection, objection. That seven email sequence should mean that you convert most of the people on your program to becoming clients.