Regenerative Agriculture - You Can't Have Conviction in Your Pricing

Brooks: One thing I think is super important to have is conviction in your price. You cannot have conviction in your prices unless you know your costs, he says. Brooks: At Whole Foods headquarters they had a regenerative ag day and one of the other panelists with me was Will Harris. He went through a long list of all the things that it takes to farm regeneratively for future generations at White Oak Passhers will make the sacrifices  to build these processing plants or buy the land to make it all work. The farmer told an executive "I'm doing everything humanly possible but how is someone going to going to afford it" It's impossible to diagnose that if you're