3min chapter

On Strategy Showcase cover image

Nonfiction Research aren't for everyone, but they should be

On Strategy Showcase

CHAPTER

The Importance of Freedom in Research

Kennedy: Everyone who has worked in this industry has felt the pressure to have whatever you're making conform to something other than the truth. Kennedy: One of the most important things that we do as a company is that the folks who are doing research at nonfiction do not feel the pressure to conform to some previous campaign and to anything. "That freedom, it's just it's almost invisible," she says.

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