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THINK AGAIN - Commented Book

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Why Scientists Need to Think Like Scientists

When Mike Lazarus created the blackberry, he was thinking like a scientist. He started generating hypotheses and sent his team of engineers off to test them. When their hypotheses weren't supported, they knew it was time to rethink their business models. Scientists morph into preachers when they present their pet theories as gospel. They veer into politician terrain when they allow their views to be swayed by popularity rather than accuracy.

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