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444: Greg

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Is Apple Planning to Make a Profit on the AirPods?

Apple is not planning to make a profit on the initial version, even at the high price. This indicates that the company is taking a long term view on the platform. Apple has not spent all this money on selling a million of a headset, right? And so this seems to me to be an admission, at least in part, even if they don't market it this way.

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