Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025
Behind the Numbers: an EMARKETER Podcast
Future Trends in TV and Streaming Advertising
This chapter explores the shifting dynamics of advertising in television and streaming, emphasizing trends such as the rise of self-serve options and AI-generated content. It also examines the impact of larger tech companies on sports broadcasting and the potential changes in viewer behavior as global audiences emerge.
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