Hiring Employees Is Not The Holy Grail
The Business of Authority
Value Pricing Creates Leverage
Value pricing is a great way to make money and to upsize your business, but iom't know that it's leverage. Value pricing done well absolutely creates leverage because you get a much better result than you would have if you'd just sort of underpriced yourself. But there's also the notion of creating like leverage that just applies to you. Ho how how to describe this? So, like, like tat in the tod episode, he never ever, he's not really talking about client results or anything like that. He's talking a hundred % personal. In his world, it's all about creating leverage for yourself so you get better results, but with less effort. It
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