We’ve all seen the little encircled “TM” on the names of our favorite brands. But what does it actually mean?

More importantly, how can it help your chances of success?

Depending on the nation or State you live in, a trademark can be a crucial part of protecting your company from copycats. But not always; depending on where you are in your business, it may not be worth the investment.

As in the rest of business-building, timing is everything.

Today, we’ll discuss exactly what a trademark does for you, and how it can actually add tangible value to your entire business. We’ll lay out the costs involved, and the process for getting a trademark – if you’re ready, that is.

We’ll also share our recommendation for exactly how long you can wait before trademarks become truly necessary. Get the facts, lay out a plan, and protect your business from the wannabes! Click Play!

SUBSCRIBE ON APPLE PODCASTS

Stitcher | SoundCloud | Podcast Feed | How To Subscribe

Give us a Rating & Review

Today’s Sponsors

99 Designs

Need a new logo, website, app design, or even print materials? You can hire a single freelancer, or you can go to 99 Designs, where hundreds of designers submit their proposals for you to choose from — and you only pay for the one you love most. Give yourself more options, and save time looking for the right hire: go to 99designs.com/100mba and get a $99 upgrade to your first “contest!”

Capella University

Thinking about how you can make a greater impact in your profession, or in the world? When you’re ready to take the next step, Capella University has flexible doctoral programs that work with your schedule. Put your passion into action, and get the experience and skills you need to lead. Capella’s curriculum and learning format were created with flexibility in mind, to fit your life and schedule. Explore available programs and scholarship opportunities at capella.edu/doctoraljourney

The post MBA1554 Should You Trademark Your Brand? appeared first on The $100 MBA.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Finding Truth and Friendship in Divided Times - Cornel West & Robert George

Peter Robinson Unbridled

Music's Role in Identity and Justice

The AI-powered Podcast Player