2min chapter

Inside the Strategy Room cover image

167. How to predict your competitor's next move

Inside the Strategy Room

CHAPTER

The Importance of Diversity in Competitive Intelligence

The author interviewed people from all sorts of different backgrounds for her book. She says the most surprising thing she learned was that diversity is key to a good business insight. The more people with different voices you have participating in actively participating, the better answer you'll get, according to interviewees.

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