4min chapter

How I Built This with Guy Raz cover image

ARRAY: Filmmaker Ava DuVernay

How I Built This with Guy Raz

CHAPTER

The Power of Publicity

When you were 27, you started your own publicist agency. How did it feel? Was it everything that you had imagined and more? Were you did you feel like you were shaping story? Yes, i love publicity to this day. If i was not a film film maker, i would be a publicist. I think about it in terms of off rank stories and im presenting stories. And understanding the power of publicity helped me understand that, you know, everyone has story. You just have to present it correctly.

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