Is There Something Nutritious About Lego Play?

Rob Lowe is Senior Global Director for Digital Consumer Engagement at Lego. He spoke to KIT Tech about the concept of play and how it's evolving over the last few years. Rob: For us, what's most important is the idea of learning through play. And that doesn't just mean education. People sometimes think that just means, you know, like you're learning something academic through play. But actually it's learning all different types of life skills or social etiquette or role playing.