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The Growing “Do Good” Economy
HBR IdeaCast
Is There Skepticism in Business?
There's a lot of skepticism among the public for companies that claim to have social benefit, especially if you're an oil company or an automaker. Jacob Harrold: The first step is to figure out which of those two categories do you fit in? "I think it's pretty rare when people should be ashamed of the business they're in," he says.
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