
How to grow cricket in the OTT age: Australia’s strategic plan | In Focus podcast
In Focus by The Hindu
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Introduction
Early this month, cricket australia launched a five year strategic plan for growing and managing the sport in the country. It has many ambitious targets including quadrupling the number of girls taking up cricket to 60 thousand. To tell us more, we have with us someone who has been at the heart of the entire process. Unkit, misra, gentle manager strategy and customer experience at cricket australian. Thank you so much for joining us.
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