If you’ve ever struggled to write clear, focused OKRs that actually drive business results, this episode is for you. Tim and Péter break down the biggest mistakes teams make when setting OKRs and share a practical, step-by-step approach to writing better ones.
Learn why OKRs should feel like a newspaper headline, how to track progress before the quarter is over, and why measuring outputs (instead of outcomes) will derail your strategy. Plus, we explore whether AI can help with OKR writing—and what most people get wrong when using ChatGPT for goal-setting.
With real-world examples from sales, product, and leadership teams, this episode is packed with actionable insights you can apply immediately.
Timestamps:
[00:00:00] Intro: Why writing good OKRs is harder than it looks
[00:01:30] Meet Péter Tóth—his background and experience with OKRs in sales
[00:03:00] Why bad OKRs confuse teams and kill motivation
[00:05:00] The biggest mistakes teams make when writing OKRs
[00:08:00] The “Newspaper Headline” trick for writing clear, inspiring objectives
[00:10:00] Why OKRs should focus on revolution, not just evolution
[00:13:00] The power of focus: How Domino’s went from seven OKRs to one (and 30% sales growth)
[00:15:00] What makes a great Key Result? (Hint: It’s not a task list)
[00:18:00] Leading vs. lagging indicators—how to track success early
[00:22:00] Real-world example: How sales teams can set better OKRs
[00:27:00] How to measure progress without getting lost in metrics
[00:30:00] Common pitfalls: Overcomplicating OKRs and missing the real impact
[00:34:00] How AI can (and can’t) help you write OKRs
[00:38:00] The right way to use ChatGPT for OKR brainstorming
[00:40:00] Wrap-up: Final takeaways and where to find more resources
Guest Bio:
Péter Tóth is a business strategist and OKR expert, specializing in sales, leadership, and operational excellence. He has helped teams across industries implement OKRs that drive real business impact, focusing on outcome-driven strategies rather than task-based goal-setting. Péter is passionate about helping teams simplify their goals, track meaningful progress, and use AI as a tool for efficiency—without losing the human element. When he’s not deep in OKRs, you’ll find him exploring ways to optimize sales processes and leadership development.
Resources:
OKR Quickstart Guide & Resources (Including the Cheatsheet) HERE
Peter's article on using AI for OKR
Follow Tim on LinkedIn and Instagram
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