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EP 021 - Charley Tichenor - From Punk Rock Star To Marketing Master
Whale Informed by Triple Whale
C P Ms Are Important, but They're Not in the Hierarchy.
C p ms are useful, but ther're kond of second, third, fourth order fire alarms. The only metric that matters is volume of conversions. attribution is a complete nonsense lie built by diginal marketing platforms to convince ad agencies to spend more money. If you can't measure incremental lift, then you're dead in the water.
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