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What Makes a Road Bike Cost More Than a Car? - Rider Support

The Roadman Cycling Podcast

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The Cost of Cycling: High-End Bikes Unveiled

This chapter delves into the intricate costs of producing high-end road bikes, comparing them to the oil industry and the implications of carbon pricing. It examines manufacturing expenses, research investments, and the skepticism surrounding the transparency of innovation claims in the cycling industry. Additionally, the discussion addresses the marketing strategies and pricing dynamics that favor affluent cyclists while often sidelining casual riders.

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