I think a lot about is how do we transition from information that demands our attention to information on demand right so you have this a universe of ideas but I'm a human my memory storage is limited but when I'm thinking about a problem when I need the relevant context and ideas. So as you're mapping Rufus these ideas how do you think about when do people encounter these? Are these ideas meant to inspire are they is this something that could lead to more goal oriented outputsYeah I think ideally if we do it right we'll be able to offer the learner what he or she is is looking for  and then there's the inspiration mind expansion i love this idea of openness to