6min chapter

The So What from BCG cover image

The World Is Fragmented, Not Flat

The So What from BCG

CHAPTER

The Impact of COVID on Business

The core of the business, I think, hasn't changed because of geopolitics. The level of reactivity businesses need to have for exogenous shocks and the level of preparedness they need to be resilient has increased. How do you prepare for all of those? It starts with spending more time in understanding actually the landscape where companies will be operating 20-30 years from now. And how this approach to geopolitical risk and global relations will play out among many other dimensions is one dimension that we currently don't take into account.

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