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How Much Should You Spend on Marketing?
Freelance to Founder
How Much Money Does Each One of Your Customers Spend With You Each Year?
Top line revenue is before expenses. Bottom line revenue is aft after expenses. Once you know those numbers, it can be so easy to then say, ok, top line revenue on a client is ten thousand dollars in a year. I'm going to spend three grand to hire some one to help me to pay my own whatever,. And then you have left over money that you can say, i canTechnically spend, not the bst decision, but i can technically spend up to seven thousand dollars to get this client in the door, and i can still make money. It becomes really, really fun knowing what your numbers look likey.
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