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Peak social media: Trouble at Twitter

FT News Briefing

CHAPTER

Twitter's Financial Struggles and Future Outlook

This chapter examines the financial challenges Twitter faces under new leadership, emphasizing efforts to boost revenue through verification fees and advertising. It critiques management decisions that have affected user trust and discusses potential dangers such as misinformation leading into the 2024 U.S. election. The speakers also reflect on Twitter's significance in social movements while contemplating its uncertain future amid changing user dynamics and social media fatigue.

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