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9min chapter
Nike’s Dramatic Downfall & Britain’s Road to Economic Recovery
Prof G Markets
Challenges Faced by Nike's CEO and Brand Revitalization Strategies
The chapter delves into the struggles of a CEO tasked with digitizing Nike, which led to neglecting the brand and disappointing shareholders. It examines the decline in sales growth and market share, the need for brand revival through innovation, and compares the valuations of Nike, on-running, and Adidas.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode