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256 - The Persuaders - Anand Giridharadas

You Are Not So Smart

00:00

How to Persuade People to Change Their Minds

The methods that seem to work wherever you pull them from, they all have very similar tenets. It starts with socratic stuff and then we go out from there depending on which academic silo you are playing with or which activist group has A.B. tested something to the point of success. The question is this oftentimes when I'm presenting these ideas to people, this is where I get the next level of pushback: why should I offer anything nice?

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