Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Perception
This chapter investigates how essentialism affects consumer behavior, emphasizing the influence of a product's origin story on its perceived value. Through experiments and real-world examples, it reveals the pivotal role of marketing in shaping perceptions, driving sales, and enhancing customer experiences.
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