#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
DTC POD: How The Best Brands Are Built
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TikTok - How to Build a Content Machine
I work with content creators organic guys influencers anybody who wants to work with me and I set them up on their own page what I found is that TikTok rewards hyper specific kind of niches where it's like when you have too many cooks in the kitchen. So we've created like a web of like subsidiary accounts and I'm now bringing on like eight to twelve different people that are each going to be managing their own pages. That allows us to really scale as a company and really start to work with a lot of influencer and get one of those 100% interesting things out there. We're trying to import some other interesting things that we've heard because we brought some creators
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