The Power of Typeface in Campaigns

This chapter explores the critical role that typography plays in U.S. presidential campaigns, analyzing how design choices shape political messaging and voter perceptions. It highlights historical shifts in typographic conventions, particularly the use of bold, sans serif fonts, and the strategic adoption of specific styles by various campaigns, such as Gotham in the Obama administration. Additionally, the chapter examines the cultural implications of these design decisions, reflecting on their impact on voter engagement and political identity.