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Book Review: Good to Great | 65

The Barakah Effect

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What Jim Collins Says About Great Companies

Jim Collins: Good to great companies stick the landing. They will continue doing what they do, refine their approach here and there. The process is relentlessly pushing a giant heavy flywheel in one direction until the front of momentum consistently turns toward that goal. He says those who launch revolutions or dramatic programs will almost certainly fail to make the leap from good to great.

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