The Battle for Toyland: Amazon's Strategic Assault

In the late 1990s, Walmart is happily trucking along, dominating the American retail market. They’re expanding locations and increasing their own backend efficiencies to keep prices low. It’s a formula that’s worked for decades and they see no reason to change now.

But as Bezos expands Amazon’s offerings, he quickly realizes that he doesn’t have the infrastructure to keep up with his ambitions. His warehouses are in chaos. There is only one company that knows infrastructure at the scale he envisions: Walmart.  

When Bezos starts poaching Walmart’s executives, he brings Amazon into Walmart’s sights. And they don’t like what they see.

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