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233: How To Compete in the Amazon Era

Everyday MBA

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Sales Professionals, What's Your Advice?

I never over promise an undeliver. I believe that there's a difference between telling and selling. Muror and matching is all about the rate of speech and body language. There are some people that will walk into a retail store and do not want to be approached. Give them space. It doesn't mean i'm not going to speak to them. Another one is to build comfort through what i call permission base selling strategies. Building comfort is letting people feel that any time. They are never going to have any pressure put on them, whatever. And indeed, you provide a model for advanced selling techniques in the book. In a nutshell, what's your advice for sales professionals? To

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