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Navigating AI and UX in Marketing
This chapter explores the integration of user experience research with marketing strategies, emphasizing the shift towards agile feedback methods and the potential of AI in content creation. It discusses the challenges and ethical implications of using AI tools, including concerns about misinformation and the risks of automation undermining critical thinking. The speakers also highlight the evolving landscape of content creation, the importance of authenticity, and the responsibilities of influencers in today’s digital marketplace.