We've Never Seen a Business Like That Before.

We were their customer very early on with Geico for example and we saw, I don't, these figures away out of date but I remember you know we were paying them $10 or $11 a click or something like that. That's a good business unless somebody's going to take it away from you. And we blew Walmart too. The thought just happened across my mind but you know that is, you've never seen a business, almost never seen abusiness like it where there are no incremental costs at all.