"My main role is to know where the fuck we got to go as a company," says Icebrg. "It's an obsession for me on how we can improve, because i don't want to just build a company... I want to do things so well that companies from other other segments of industry aspire to be that way" 'I'm always obsessed with getting better, and i'm obsessed with trying to figure shit out,' he adds.'If i hadn't had alcohol in my life, i would have been at this point much sooner.'