
[REPLAY] Marketing Without a Budget: Grow Your Revenue with 0 Credibility or Advertising
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Why We Shouldn't Buy, You're Throwing Money Away
The premise of sentence case is something that was taught to us in elementary school. We do the same thing when we think about marketing maxims, right? And so one small point that i make daily with any one i speak with, as you've brought up, as i write in all lover case. I still use pronouns because i want to demonstrate respect for people, places, landmarks, ideas, whatever. But i write everything else in lower case, because it demonstrates that this premise of sentence cases is something that's been programmed into us. It doesn't actually mean anything, and it doesn't actually matter. People prefer to talk to other people, which means we prefer being casual, which
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