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12min chapter
49. Startup ABM | Scale AI
Let’s talk ABM
Navigating ABM in a Startup Environment
Exploring the challenges and advantages of implementing an account-based marketing strategy in a startup setting, including quick alignment of teams, limited budget constraints, and establishing an ABM center of excellence. The chapter covers the step-by-step process of launching an ABM program within three months, from understanding business operations to targeting specific industries and establishing a phased approach for implementation.
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