If you want to know where the future of B2B lead generation is headed and what metrics are becoming most important, start paying attention to conversations.

Getting prospects engaged in a conversation is becoming increasingly important. Your ability to use the different tools at your disposal to generate conversations with prospects will determine the number of opportunities you’re able to generate.

You have to figure out not only what to say to prospects but how to find prospects who are more likely to respond to your outreach. Then, after that, you have to figure out how to elegantly turn your discussion in a sales conversation.

So what’s the best way to do this?

My guest in this episode is doing some incredibly cool things using LinkedIn and automation to generate conversations at scale. He’s developed a method for finding prospects who are more likely to be interested in what you have to offer and messaging principles for how to engage people in a non-spammy way.

During this interview we go over a few different examples and this will be more of a free flowing conversation. Of course, we’ll go under the hood and check out real numbers and results. By the end of this episode you’ll know how to find great prospects and get their attention using LinkedIn. I’ll see you on the other side.

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