Can You Target People Who Don't Want to Buy?

What makes this conversation between Donald Kelly and Natasha Ho so special is not just that they’ve both found success in sales, it’s that they genuinely want others to find that same success. Listen in as they discuss the limitations many sellers create for themselves and the ways you can open up new opportunities for yourself by asking important questions. 

 Natasha Ho’s Background

• After getting her degree and working her dream job, she realized she didn’t want to progress in that line of work and found a new dream
• She built her own business and became successful after she learned how to sell her product
• Sales consulting on the side led her towards a path that was ultimately more fulfilling

 Seeing Opportunities, Not Limitations

• High-Ticket buyers are like Santa Claus - you have to believe in them for them to exist. Your first high-ticket buyer could already be in your network, but you’ll never know unless you start to trust that they’re there.
• Identify prospects by listening. When you start looking for customers or clients, identify the people who want your help and who are willing and able to invest in it.
• Open up a conversation. Once you’ve identified someone to sell to, be willing to open up a dialogue. 

 Know Yourself, Know Your Buyer

• What is your overall vision? What is your big goal? Before you start thinking about your buyer’s big goals or the problems they face, you need to know what your own goals are.
• Why do you want this goal? Why is it important to you? Selling can be a tough job - knowing the answer to this and reminding yourself of it can help keep you from getting too fatigued or burnt out.
• Why are you selling? This refers to your “bigger mission.” Sales will have ups and downs, and knowing the purpose behind what you do will help you through them. Believing in what you do will keep you from taking “no” too personally. 

“Go all-in on yourself. Bet on yourself. Invest in yourself. And when you are playing, play big.” - Natasha Ho

Resources

Natasha Ho on Instagram and Facebook - @theallinwoman

allinwoman.com

Sponsorship Offers

1. This episode is brought to you in part by Scratchpad.

Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com. 

2.            This episode is brought to you in part by LinkedIn.

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3.            This episode is brought to you in part by TSE Sales Foundation.

I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we’re not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It’s a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com