Only 1% of the $7 billion digital ad market goes towards OTT. If regional OTT platforms can help companies target extremely specific audiences, then advertising could also blow up. Cred has something called Cred Store within its app that curates brands and lists them. People can burn their stash of Cred coins and get sweet deals on the products.
This weekend, every startup person in India (or maybe just Bengaluru?) had only one question — “Did you read the Blume Ventures report?” And we didn’t want you to feel any FOMO. So we read the 125-page ‘Indus Valley’ report prepared by the venture capital firm and picked out some really cool things. By the way, it’s not just data from Blume, but we’ve peppered our observations into this as well.
Let’s dive in.